Hi everyone! Last week J. Mendel hosted a Bridal Press Preview for editors and bloggers to view the new bridal collection, which—I must say—is stunning. As their PR intern, I helped welcome the guests as well as dress our model, Liao Shiyu. Other than the occasional jammed zipper, leg cramps (from tippy-toeing to reach her 5'11 frame) and chignon surgery, everything on the PR side went smoothly. My favorite role of the day, however, was being the unofficial photographer for the VP of Digital. When I saw her taking pictures with her phone, I offered to help with my Nikon (which I brought just in case). We collaborated to post the photos real-time on our social media outlets, so that our fans could feel like they were participating too. With that, I shuffled back and forth from being a helper to participant; from “backstage" to “in the mix." Continue reading for some snapshots I took from the presentation.
Other than NYFW, this was one of the most hands-on experiences I had as an intern and I'm very happy to share these images with you on my humble blog. I hope you enjoyed your glimpse into the beautiful world of J. Mendel! Definitely check out his RTW pieces, which have been worn by celebrities including Emma Stone, Mila Kunis, Anne Hathaway, Taylor Swift, and even Michelle Obama. Thanks for reading and see you next week!