Rag & Bone
First, I'm very appreciative of the coordinators at PR Consulting for allowing me to help at these shows. Through this experience, I've gained a better understanding about the inner-workings of fashion and public relations in general. What did I learn?
It's not all glamorous. When it comes to shows, public relations is by nature a behind-the-scenes function. I assisted with guest check-in at three of the shows and learned that sometimes the PR team misses the entire presentation depending on the assigned role. The job can also take a physical toll because of sleep deprivation, lack of food and hours of standing (in heels). Lastly, they must be absolute professionals, which means maintaining composure in the presence of celebrities as well as unruly guests.
Details matter. Everything from the seating card placement to the orientation of show pamphlets impacts the overall impression for guests. Seats need to be evenly spaced, and pamphlets equally distributed.
The end result is rewarding. Despite the stress and hard work, I can imagine how rewarding it must feel to see the final product. Even as an intern, the pain of waking up at 5:30 AM and standing for hours was washed away as soon as the first model hit the runway. I can't get enough of this industry!
I hope you enjoyed seeing NYFW from my perspective. Of course, you can view the collections in their entirety on Style.com. Thanks again for visiting and see you next week!